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ALILA TEAM FORGE LINKS WITH COMMUNITY AT JABAL AKHDAR

Meet with Wali of Jabal Akhdar and local community representatives

15 January 2014

In a step towards bringing the ‘Alila Experience’ closer to the Sultanate, the senior management team of Alila Hotels & Resorts, paid a visit to Jabal Akhdar to meet with the local Wali and other representatives of the community, further highlighting the Alila commitment to sustainability.

Mark Edleson - President of Alila Hotels & Resorts, Frederic Flageat-Simon - Chief Executive Officer, and Julian Ayers – Regional Vice President for India and the Middle East, accompanied by several senior team members, met with the Omani artists working at Alila Jabal Akhdar. They also visited His Excellency, the Wali of Jabal Akhdar and reaffirmed their objective of embedding sustainable and responsible practices towards an enriched guest experience.

Mark Edleson, the President of Alila Hotels & Resorts commented, “Alila properties stand out due to the ideal blend of luxury and innovative lifestyle, designed in harmony with and fully respecting the natural environment; and Alila Jabal Akhdar will deliver the brand promise in Oman.”

He also added, “At Alila, we are strongly committed to social, cultural and environmental responsibilities, which we regard as essential for sustainable business practice. In all activities at the Alila Jabal Akhdar, we aim to respect and preserve the way of life and traditions of the local Omani community and endeavour to minimise our impact on the environment by adhering to a policy of sustainable operating procedures and standards. We are grateful to the local Wali for giving us the opportunity to share our thoughts and look forward to a supportive partnership in advocating intellectual tourism for the region in Oman.”

In line with Alila’s philosophies, Alila Jabal Akhdar will provide visitors with access to one of Oman’s most magnificent yet untapped regions. The exterior and interior of the resort has been designed using raw materials sourced directly from local suppliers wherever possible, highlighting both Alila’s and Omran’s commitment to localize resources so as to ensure a direct economic benefit for the local community.

This visit also availed the executives to meet with and see the work of the Sultanate’s foremost artisans who have been involved in creating an authentic Omani experience at the property. Saud Al Hunaini and Juma Al Harthy have spent months at the hotel, hand crafting local designs and establishing a contemporary window on Omani culture for visitors.

Alila’s long-held vision is that commerce, conservation and community can and should be integrated, hence their hotels and resorts have a sense of place that provide opportunities for guests to interact with the people, immerse in the culture and natural beauty of the destination.

Come January 2014, Alila Hotels and Resorts will be taking over management of the completed Jabal Akhdar Hotel from Omran, the Sultanate's tourism-related development, hospitality management and Investment Company. Alila Jabal Akhdar is expected to open its doors to welcome its first guests in April 2014.

Set 2,000 metres above sea level, overlooking a dramatic gorge with stunning views of the Hajar Mountains, Alila Jabal Akhdar is perfectly positioned to explore the region’s renowned rugged landscapes, a haven for adventure travellers, nature lovers and those seeking an escape from the desert heat.

Once opened, the Alila Jabal Akhdar will take its place as one of Alila’s Lifestyle Collection, offering guests the authentic ‘Alila Experience’ that is centred on building unique ‘emotional moments’ between the guest, the hotel and the destination.

Alila, voted ‘Coolest Hotel Chain’ in 2011 and top 40 Global Luxury Brands in 2012, manages unique city hotels and resorts in the Asia Pacific region and have developed a global following of discerning clients, that subscribe to the Alila philosophy of creating memorable and sustainable experiences in some of the world’s most spectacular locations.

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