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THE PEAK OF TRANQUILITY IN THE GREEN MOUNTAIN OF OMAN

Alila Sets New Routes In The Middle East With The Launch Of Its Latest Destination Resort Alila Jabal Akhdar In Oman

05 May 2014

The luxurious Alila Jabal Akhdar resort marks Alila’s first step into the Middle East... Seen as one of the most anticipated openings in 2014 for the region, this destination resort will draw guests seeking a top-of-the-world experience combined with its ultimate location in the dramatic mountainous region of Al Jabal Akhdar in Oman. Providing a literal breath of fresh air, dramatic views, supreme access to one of Oman’s most spectacular and undiscovered areas, the Alila Jabal Akhdar is the first resort of its kind, where absolute peace and tranquillity is guaranteed.

"Alila is delighted to have been chosen to manage this prestigious property in such a breathtaking location. The Jabal Akhdar region is perfect for our first foray into the Middle East. Its combination of interesting natural ecosystems, physical beauty and intriguing history and culture sits well within our development philosophy," noted Mark Edleson, President of Alila Hotels & Resorts. "Our operations team looks forward to delivering the ‘Alila Experience’ to our guests and friends of Alila."

The partnership with Omran, a prominent operator and asset manager of tourism in Oman, is a significant milestone in Omran’s on-going efforts and commitment to invest and bring in specialists to grow the tourism and travel sectors in Oman.

Salim Al Mamari, Director General of Tourism Promotion, Oman Ministry of Tourism said: “We are pleased that Alila Hotels & Resorts has chosen our country to be the location of its very first luxury resort in the Middle East, the Alila Jabal Akhdar. The upscale resort in the spectacular Jabal Akhdar mountain region definitely complements the government’s initiative to promote the country’s luxury hospitality segment to the world. With the resort’s opening, we now expect to see an influx of adventurers, travellers, and nature lovers across the globe, giving inbound and local tourism a qualitative additional boost. The social and economic benefits of this new development will be huge, especially for the families residing in nearby communities. We applaud the management for this endeavour, and we wish them success and best of luck.”

Only a 2.5 hour drive from Muscat, Alila Jabal Akhdar is dramatically perched on a mountain side overlooking a stunning gorge with sensational views of the Al Hajar Mountains. The property is designed to minimise impact on its environment whilst maximising on the area’s outstanding natural beauty through the incorporation of locally sourced materials and traditional artisanal craftsmanship. The award-winning architectural project employs traditional elements of Omani design and construction techniques combined with a contemporary minimalist style and are the perfect blend of nature, heritage, ethnicity and elegance.

Designed to complement the wonders of Mother Nature, the interiors have been inspired by the fragrant pink roses which blanket the mountainside in springtime and all rooms have been decorated with a simple beauty that relies on warm, neutral textures and a reflection of local Omani culture. Each of the resort’s 78 Suites and 2 Jabal Villas, named Jowz and Rummanah after the Walnuts and Pomegranates found in the region, will reflect a modern interpretation of Omani tradition and history whilst the cliff-side restaurant, pool, Spa Alila and gym offer chic interiors with integrated elements of nature and a mountain backdrop.

A haven for the adventurous, nature lovers and those seeking an escape from the desert heat, guests at the Alila Jabal Akhdar will benefit from specially crafted ‘Alila Experiences’ covering cultural learning, conscious living, active spirits, culinary arts and couple celebration, encouraging a discovery of the region and connecting guests with ‘surprisingly different’ authentic destination experiences – from private palm-shadowed picnics to sensational star-lit suppers. While outdoor opportunities abound, the Spa Alila is the perfect place to rebalance and rejuvenate with signature treatments incorporating local ingredients including rose water, fresh pomegranates and fruits for which the area is renowned.

Jork Bosselaar, General Manager of Alila Jabal Akhdar mentioned, “With the mercury rising across cities, Jabal Akhdar is a cool perch where the air is fresh and crisp. In the first month of our opening, we look forward to hosting guests and introducing them to the Alila Experience – a unique combination of hospitality with a local touch.

Alila Jabal Akhdar will be welcoming its first guests to witness the spectacular green mountain of Oman. In celebration of its opening, Alila Jabal Akhdar is offering the Mountain Escapade from OMR275++ for a two-night stay for two at the brand new mountain resort valid till 31 September 2014. The special rate is inclusive of twonight spacious accommodation, a welcome dinner and 90-minute Spa Alila treatment for two persons. The brand new resort will feature Oman prominently in all aspects – from its architecture and designed interiors, to the specially crafted ‘Islamic Mediterranean’ cuisine where the famous Juniper and Rose are used both decoratively, infused in the menu and in its Spa Alila offerings.

At Alila Jabal Akhdar, we aim to showcase the way of life and traditions of the local Omani community and endeavour to minimise the impact on the environment by adhering to a policy of sustainable operating procedures and standards. The ethereal beauty of the Green Mountain is now brought to your doorstep at Alila Jabal Akhdar - combining a host of surprisingly different personalized services - for an unparalleled, magical vacation.

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