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Alila Jakarta supports Earth Hour 2010
23 March 2010

Alila Jakarta will participate in Earth Hour 2010 on 27 March in support of the World Wildlife Fund’s (WWF) global call to take action against climate change. The hotel will turn off external lights of the building and reduce the public areas lighting from 8.30 pm tp 9.30 pm (local time) on 27 March 2010, and will also encourage guests to keep the lights and television in their rooms off in the momentous hour.

The management of Alila Jakarta will welcome all guests to join the team for complimentary wholesome drinks and information about Earth Hour at the Lobby Lounge starting at 8.00 pm.

Earth Hour is a global campaign initiated by the World Wild Fund for Nature (WWF), calling for individuals, businesses and communities to turn off the lights for 1 hour as a form of support for efforts to control climate change.

About Alila Jakarta

Designed by Denton Corker Marshall, Alila Jakarta brings a surprisingly different touch to Indonesia's capital. Conceived as a haven of relaxation and contemporary style, Alila Jakarta offers a cool, modern retreat for young urbanites and executives. The hotel's clean, modern lines embrace an abstract-minimalist interior. The name 'Alila' comes from Sanskrit meaning 'surprise', which suitably describes the refreshing character of the hotel and the reaction of most guests. This concept sets a trend for the city and is in keeping with the emergent energy of Jakarta.

Located in Central Jakarta, minutes away from Central Business District (Thamrin and Sudirman area) and old Batavia or Kota area, Alila Jakarta overlooks the Presidential Palace, National Museum and National Monument. The hotel is situated just 5 km away from the largest exhibition and convention
centre in Indonesia (JIEXPO), 5 min (2 km) away from Gambir central train station, and 45 min (20 km) away from the Soekarno-Hatta International Airport.

About Earth Hour

Earth Hour is organized by WWF, calling for individuals, businesses and governments to turn off the lights for 1 hour as a form of support for efforts to control climate change. With almost 5 million supporters and a global network in over 100 countries, it’s one of the world's largest and most respected independent conservation organizations. WWF’s mission is to stop the degradation of the Earth's natural environment and build a future where people live in harmony with nature

Earth Hour started in 2007 in Sydney, Australia when 2.2 million homes and businesses turned their lights off for one hour to make their stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating. Global landmarks such as the, Sydney Harbour Bridge, The CN Tower in Toronto, The Golden Gate Bridge in San Francisco, and Rome’s Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.

In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative.

For further information, please contact:

David Kalalo
Director of Sales & Marketing
P : +62 21 231 6008
E : dkalalo@alilahotels.com

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